Seriously?

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This article will deal with the two largest pet peeves I have uncovered during my stent in the mortgage industry.  In all my years as a mortgage originator, I made sales calls on hundreds of real estate agents.  I say this to legitimize the following statements, and to say that these are real experiences.

The single, most surprising fact I take from all of those meetings, is most real estate agents do not care who their clients go to for their lending needs.  I don't understand.  The mortgage company is the most integral piece of the entire transaction.  It will difine the customer's overall service experience.  Real estate agents must realize that customers left to their own devices will make a mortgage decisions based entirely on price.  This leads to bad service, which reflects poorly on your brand.  Agents need to find solid lending partnerships with lenders who offer the client the highest level of service.  It may take some time, but once this is in place you will see a marked increase in your customers' experience, which will positively affect your brand.  

Another fascinating statement I have heard many agents say, is they don't want to know what's going on with the mortgage.  They'll just meet everyone at closing.  Are you serious?  How can agents allow their customers to walk the road from contract to closing without key insight from their agent.  Even if it is not required, those agents who are involved in every piece of their customers' transaction will offer better service and will sell more properties.  Real estate agents need to learn the ins and outs of the mortgage industry, in order to advise customers toward solid mortgage decisions.  Assist customers during the process to avoid pitfalls, so that the mortgage closes on time.  I talk a lot about tangible service differences between you and the competition, but it is paramount to success.  Now more than ever, the industry needs the New Service BenchMarq.

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This page contains a single entry by Paul Piers published on January 27, 2009 9:42 AM.

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