On sales calls to potential referral sources and customers, mortgage professionals are caught sparring with competitors by offering inflated promises. When their competition says, I'll call you back within 5 minutes after receiving your voicemail, or I'll get you a preapproval letter in 15 minutes, they say things like, you'll never get my voicemail, I always answer my phone, or I can get everyone approved just send over the contract. Over promise, under deliver. Really what's going on is all mortgage people do basically the same things. They offer the same products, their mortgage goes through the same processes to get to the closing table, and they offer the same price, unless they can get a manager to take a loss on the loan. Due to the industry becoming more standardized, mortgage professionals are all the same. Thus, they are forced to raise expectations regarding service levels to unattainable highs. The mortgage professional needs a product, a solution that tangibly sets them apart from their competition. Something they can sit down and show potential referral sources and borrowers, that based on this product, this solution they will not go anywhere else for their mortgage needs. LoanMarq is the product and the solution that brings all of this to the table and creates the new service BenchMarq for the mortgage industry.  Mortgage professionals that realize that it will take true, tangible, transparent service to succeed going forward, will integrate LoanMarq.  There's nothing to lose, it's free for 30 days, and if it is not the best service tool in the market today, cancel and pay nothing.