Ever shopped for a mortgage? It's a daunting task. The customer never knows whom they can really trust. It comes down to a leap of faith really, based on price. Mortgage people have struggled for years to find ways to differentiate themselves in a crowded market. Still, with all their efforts, inevitably it has come down to price. This is dangerous, because when it's all about price, payment, or the amount of cash out a borrower can get, the predators sell loans to borrowers that aren't in their best interests. In fact, borrowers get loans that are harmful to their financial wellbeing. Thus, the industry endures the subprime mortgage meltdown and a huge economic disaster. Good lenders that have their customers' best interests in mind have a tough time setting themselves apart from the cons of the industry, because everyone says the same things when pitching their product to potential customers. Until now. LoanMarq is the solution that changes the focus from price to service. Not just pithy words and clichés about service, but real, tangible service based on education, disclosure, communication, accountability, transparency, and efficiency. LoanMarq will rid the industry of the bad guys and allow the good guys to prosper. The revolution is here, mortgage predators take notice, your days are numbered.