Today marks the day that HVCC compliance is required by all mortgage companies, and I am ecstatic.  This will surely fix the housing market's woes and streamline all mortgage processes. This idea is brilliant, in that, it takes an already flawed mortgage process and asks, how can a regulation make this less efficient, how can the mortgage process become more convoluted?  By the way, I am being facetious.  

Ever shopped for a mortgage? It's a daunting task. The customer never knows whom they can really trust. It comes down to a leap of faith really, based on price. Mortgage people have struggled for years to find ways to differentiate themselves in a crowded market. Still, with all their efforts, inevitably it has come down to price. This is dangerous, because when it's all about price, payment, or the amount of cash out a borrower can get, the predators sell loans to borrowers that aren't in their best interests. In fact, borrowers get loans that are harmful to their financial wellbeing. Thus, the industry endures the subprime mortgage meltdown and a huge economic disaster. Good lenders that have their customers' best interests in mind have a tough time setting themselves apart from the cons of the industry, because everyone says the same things when pitching their product to potential customers. Until now. LoanMarq is the solution that changes the focus from price to service. Not just pithy words and clichés about service, but real, tangible service based on education, disclosure, communication, accountability, transparency, and efficiency. LoanMarq will rid the industry of the bad guys and allow the good guys to prosper. The revolution is here, mortgage predators take notice, your days are numbered.

Welcome to The BenchMarq, a weblog by Sthenia Solutions.  It's the new BenchMarq by which all service in the mortgage and real estate industries will be judged.  It's candid, bold, brutally honest, and it's the tough love the industry needs amidst the present crisis it faces.  We are passionate about creating a new service BenchMarq for the mortgage and real estate industries.  It is time that mortgage professionals realize their fudiciary responsibility they have to their customers to educate, disclose, and communicate with them like never before.  Here, we will discuss the revolutionary web application, LoanMarq.  It's the catalyst to change how mortgage and real estate transactions are facilitated and goes a long way to  solve the flaws these industries have had for years.  Our hope is to assist the leaders of these industries in learning ways to capture a larger percentage of market share by elevating service through increased transparency and accountability.  We will teach you how to best integrate LoanMarq into your operation, effectively market the product to referral sources, and position your mortgage and real estate businesses for success, even in this tough economic climate.  LoanMarq is poised to create a community where industry leaders will collaborate to more effectively service their clients.  LoanMarq -- The New Service BenchMarq.